# Write a creative brief with one single-minded proposition

A one-page agency creative brief built around a real insight and one sharp proposition, ready for the creative team.

- Topic: Marketing & Brand
- Framework: Few-Shot
- Level: Advanced
- Tags: Finance, Write, Summarize, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/write-a-creative-brief-with-one-single-minded-proposition

## Prompt

```text
Write a creative brief my creative team can work from.

**Client and brand:** [BRAND, category, where it stands today]
**Business problem:** [what has to change commercially - e.g. "lapsed buyers are not coming back after the first purchase"]
**Target audience:** [WHO, what they currently think, feel, and do about the brand]
**Research and insights I have:** [DATA, quotes, social listening, strategy work - paste or summarize]
**Mandatories:** [logos, legal lines, product shots, brand assets, tone rules]
**Channels and deliverables:** [e.g. "30s online video, 6 social cutdowns, OOH 48-sheet"]
**Budget band and timing:** [ROUGH BUDGET, key dates]

Structure the brief with these sections, each kept tight:
1. Why are we advertising? (the business problem in one or two sentences)
2. Who are we talking to? (a person, not a demographic)
3. What do they think now, and what do we want them to think, feel, or do?
4. The insight: a human truth that creates tension - not a statistic or a product feature.
5. The single-minded proposition: one sentence, no "and".
6. Reasons to believe: only proof that exists.
7. Tone, mandatories, deliverables, budget, and timings.
8. How we will measure success.

Then:
- Give me 3 alternative propositions and say which is strongest and why.
- Flag where the brief is trying to say too many things, and what to cut.
- List the questions the creative team will ask that this brief does not yet answer.

Keep the brief to one page. Do not invent research findings or claims; mark gaps as [ADD INSIGHT] or [CONFIRM PROOF].
```

## What to fill in

- BRAND, category, where it stands today
- WHO, what they currently think, feel, and do about the brand
- logos, legal lines, product shots, brand assets, tone rules
- e.g. "30s online video, 6 social cutdowns, OOH 48-sheet"
- ROUGH BUDGET, key dates
- ADD INSIGHT
- CONFIRM PROOF

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.