# Write a course catalog description that gets people to enroll

Learner-focused catalog copy, a short promo blurb, and enrollment message that sell the value of a training course.

- Topic: Writing & Editing
- Framework: Few-Shot
- Level: Standard
- Tags: Education, Communication, Write, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/write-a-course-catalog-description-that-gets-people-to-enroll

## Prompt

```text
Write the catalog listing and promotional copy for my training course.

**Course title (current):** [TITLE]
**Who it is for:** [ROLES, LEVEL, PREREQUISITES]
**Objectives:** [LIST]
**Format, length, and schedule:** [DETAILS]
**What learners will be able to do afterward:** [JOB OUTCOMES]
**Why people might not enroll:** [e.g. "too busy", "think they know it", "past courses were boring"]
**Where it will appear:** [LMS catalog, intranet, email, Slack/Teams]

Writing rules:
- Lead with the learner's problem or payoff, not the topic or the course history.
- Use "you". Describe outcomes as things people do on the job.
- Be specific about time commitment and format so people can plan.
- No hype words ("transformational", "unlock your potential"). Do not promise outcomes the course cannot guarantee (e.g. promotions).
- Make the "who this is not for" clear to reduce wrong-fit enrollments.

Return:
1. Three title options that say what learners will be able to do.
2. A catalog description (100-150 words) with: hook, what you will be able to do (3-5 bullets), format and time, who it is for, prerequisites.
3. A 40-word promo blurb.
4. A short Slack/Teams announcement.
5. 5 keywords or tags so it shows up in LMS search.
```

## What to fill in

- TITLE
- ROLES, LEVEL, PREREQUISITES
- LIST
- DETAILS
- JOB OUTCOMES
- LMS catalog, intranet, email, Slack/Teams

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.