# Write a case for support for a fundraising campaign

The core argument for why donors should give now, organized so you can reuse it in proposals, appeals, and campaign materials.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Standard
- Tags: Marketing, Write, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/write-a-case-for-support-for-a-fundraising-campaign

## Prompt

```text
Help me write a case for support for my nonprofit's campaign.

**Campaign:** [e.g. capital campaign for a new clinic, endowment, 3-year program expansion, general operating]
**Goal and timeline:** [AMOUNT, dates]
**Problem we address:** [the need, with data sources]
**Our approach and why it works:** [program model, evidence, track record]
**What the money will do:** [budget breakdown by use]
**Proof:** [outcomes, evaluations, testimonials, partners]
**Readers:** [major donors, foundations, board, community]

Structure:
1. The need: urgent, specific, sourced.
2. Our response: why we are positioned to solve it.
3. The vision: what is different when the campaign succeeds.
4. The plan and budget: how the money is used, including overhead honestly.
5. Evidence of impact.
6. Why now, and why this donor.
7. Giving opportunities: gift levels or a gift range chart (often a lead gift of about 10-20% of goal), and naming opportunities if any.
8. The ask.

Return:
- A full case (1,200-1,800 words).
- A one-page summary version.
- A list of every claim that needs a source, marked [SOURCE NEEDED].

Do not invent statistics, research findings, or beneficiary quotes. Avoid deficit language that strips people of dignity; describe the people we serve as people with goals, not problems.
```

## What to fill in

- AMOUNT, dates
- the need, with data sources
- program model, evidence, track record
- budget breakdown by use
- outcomes, evaluations, testimonials, partners
- major donors, foundations, board, community
- SOURCE NEEDED

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.