# Write a campaign brief and channel plan

A campaign brief with objective, audience, message, channels, timeline, and measurement.

- Topic: Marketing & Brand
- Framework: RCTFVV
- Level: Advanced
- Tags: Marketing, Finance, Write, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/write-a-campaign-brief-and-channel-plan

## Prompt

```text
Role: Act as a growth marketer scoping a new acquisition or activation campaign.

Context: Objective and target metric: [OBJECTIVE_METRIC]. Audience: [AUDIENCE]. Offer / hook: [OFFER]. Budget and timeframe: [BUDGET_TIME]. Channels available: [CHANNELS]. Constraints: [CONSTRAINTS]. What we learned from the last campaign: [PRIOR_LEARNINGS].

Task: Write the brief: objective, audience, single-minded proposition, key messages, mandatories, success metrics and guardrail metrics. Then a channel plan: role of each channel, rough budget split, sequencing, and one clearly-scoped experiment with a hypothesis and how you will read it.

Format: Sections: Campaign brief (headed) | Channel plan (table) | Experiment (hypothesis / setup / read). ~450 words.

Verification: Check the budget split sums to the stated budget and that every message ladders to the single proposition. Flag any channel that cannot realistically move the target metric.

Validation: Pressure-test the experiment: is it powered to give a usable read in the timeframe, or is it too small? Adjust and say what you changed.
```

## What to fill in

- OBJECTIVE_METRIC
- AUDIENCE
- OFFER
- BUDGET_TIME
- CHANNELS
- CONSTRAINTS
- PRIOR_LEARNINGS

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.