# Win back inactive or lost customers

A win-back sequence that re-engages lapsed customers with the right message and offer.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Standard
- Tags: Email, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/win-back-inactive-or-lost-customers

## Prompt

```text
Help me win back inactive customers.

**Business:** [WHAT YOU SELL]
**Who's lapsed:** [e.g. "no purchase in 90 days", "cancelled subscription"]
**Likely reasons they left:** [what you know or suspect]
**What's new or improved since:** [CHANGES]
**Offer I can make (if any):** [INCENTIVE]

Deliver:
1. A 3-email (or email + SMS) sequence with timing: reconnect → value/what's new → final offer or goodbye.
2. Subject lines and full copy for each.
3. A one-question survey to learn why they left.
4. How to measure success and when to stop emailing (protect deliverability).
```

## What to fill in

- WHAT YOU SELL
- e.g. "no purchase in 90 days", "cancelled subscription"
- what you know or suspect
- CHANGES
- INCENTIVE

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.