# Turn customer interview notes into jobs-to-be-done statements

Clear job statements, desired outcomes, and switching forces pulled from your own research notes.

- Topic: Product & UX Design
- Framework: RTF
- Level: Standard
- Tags: Analyze, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/turn-customer-interview-notes-into-jobs-to-be-done-statements

## Prompt

```text
Analyze my customer interview notes using a jobs-to-be-done lens.

**Interview notes or transcripts:** [PASTE - remove names and personal details first]
**Number of interviews and who they were:** [ROLES, SEGMENTS]
**Product area we are exploring:** [CONTEXT]

Extract:
1. Core jobs: written as [verb] + [object] + [context], e.g. "Close the month's books without chasing receipts." Separate functional, emotional, and social jobs.
2. Desired outcomes: how customers judge success for each job (speed, accuracy, effort, risk), as measurable statements.
3. Switching forces for each job: push of the current situation, pull of a new solution, anxieties about switching, and habits that keep them stuck.
4. Current solutions and workarounds, including non-obvious competitors like spreadsheets, people, or doing nothing.
5. Trigger moments that made them start looking for something new.

Rules:
- Ground every statement in the notes, with a supporting quote or interview reference.
- Note how many interviews support each job; mark anything seen only once as weak.
- Flag contradictions between interviews and where segments differ.
- Do not invent quotes or generalize beyond the sample.

Return tables for jobs and outcomes, a forces diagram per main job in text, and the 3 most promising opportunities with the evidence for each.
```

## What to fill in

- PASTE - remove names and personal details first
- ROLES, SEGMENTS
- CONTEXT
- verb
- object

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.