# Turn a trigger event into a timely outreach angle

Explains what a company news event likely means for your buyer and writes outreach tied to it.

- Topic: Sales
- Framework: RTF
- Level: Standard
- Tags: Write, Explain & Teach, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/turn-a-trigger-event-into-a-timely-outreach-angle

## Prompt

```text
Help me use a trigger event to write timely, relevant outreach.

**Company and trigger event:** [e.g. "raised Series B", "new CRO hired", "opened 3 new locations", "announced layoffs", "job posts for 6 data engineers"]
**Source and date:** [LINK OR WHERE I SAW IT]
**Who I'm contacting:** [ROLE]
**What we sell and the outcomes we drive:** [DETAILS]

First, explain:
- What this event typically means for someone in this role in the next 3-6 months (new priorities, pressures, budgets, hires).
- Which of our outcomes connects most naturally to that, and which would feel like a stretch.
- Whether this trigger is sensitive (layoffs, breaches, executive departures) and how to reference it respectfully, or whether not to reference it at all.

Then write:
1. A cold email (under 90 words) that opens with the trigger, connects it to a likely priority, and asks one low-friction question.
2. A LinkedIn message version (under 300 characters).
3. A 2-sentence call opener.
4. One alternative angle in case the first doesn't land.

Rules: don't congratulate generically, don't pretend to know their internal plans, and phrase assumptions as questions. Only reference facts from the source I gave you.
```

## What to fill in

- LINK OR WHERE I SAW IT
- ROLE
- DETAILS

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.