# Turn a customer win into proof points for outreach

Extracts short, credible proof points from a customer success story for use in emails, calls, and objection handling.

- Topic: Sales
- Framework: Few-Shot
- Level: Standard
- Tags: Sales, Write, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/turn-a-customer-win-into-proof-points-for-outreach

## Prompt

```text
Turn a customer success story into proof points I can use in prospecting.

**Customer and context:** [INDUSTRY, SIZE, ROLE OF THE BUYER - and whether I'm allowed to name them]
**Problem before:** [DETAILS]
**What they did with us:** [DETAILS]
**Results:** [NUMBERS AND TIMEFRAME - e.g. "cut onboarding time from 14 to 6 days in one quarter"]
**Quotes I have permission to use:** [PASTE or "none"]
**Personas I'll use this with:** [ROLES]

Write:
1. A one-sentence proof point for cold emails (under 25 words), named and anonymized versions.
2. A 3-sentence story for calls: before, what changed, result.
3. A version tailored to each persona I listed, leading with the outcome that persona cares about.
4. How to use it to answer 2-3 common objections (e.g. "we're different", "too expensive", "not a priority").
5. A short LinkedIn post version, only if I'm allowed to name the customer.

Rules:
- Use only the results I provided. Don't round up, extrapolate, or imply results are typical.
- If I can't name the customer, describe them in a way that doesn't identify them.
- Flag any claim that should be checked with marketing or the customer before external use as [CONFIRM APPROVAL].
```

## What to fill in

- DETAILS
- PASTE or "none"
- ROLES
- CONFIRM APPROVAL

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.