# Tell a customer about a price increase without losing them

An announcement email, call talking points, and objection responses for communicating a price increase to existing customers.

- Topic: Email & Workplace Communication
- Framework: Few-Shot
- Level: Standard
- Tags: Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/tell-a-customer-about-a-price-increase-without-losing-them

## Prompt

```text
Help me tell an existing customer about a price increase.

**Customer and current plan/price:** [DETAILS]
**New price and effective date:** [DETAILS]
**Reason for the increase:** [e.g. "new features added", "costs rose", "end of an introductory discount"]
**What they've gotten from us:** [RESULTS, NEW FEATURES SINCE THEY JOINED, SUPPORT RECEIVED]
**Options I can offer:** [e.g. lock in current price with annual prepay, lower tier, phased increase - only what's approved]
**Relationship and risk level:** [healthy / price-sensitive / at risk]

Give me:
1. An email announcing the change: state the new price and date plainly in the first paragraph, explain why in one or two honest sentences, remind them of the value they get, list their options, and offer a call. No burying the number, no over-apologizing.
2. Talking points for a call if they're a key account (tell them before the email).
3. Responses to likely objections: "we don't have budget", "a competitor is cheaper", "we're not using it enough to justify this", "we'll need to cancel".
4. What I can and can't concede, based on the options I listed. Do not suggest discounts or terms I haven't been approved to offer.
5. A follow-up plan if they don't respond within a week.

Keep the tone confident and respectful. Check any contract terms about notice periods or price caps before sending.
```

## What to fill in

- DETAILS
- RESULTS, NEW FEATURES SINCE THEY JOINED, SUPPORT RECEIVED
- healthy / price-sensitive / at risk

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.