# Synthesize customer or user research

Turns interviews, notes, and observations into themes, insights, and opportunities.

- Topic: Product & UX Design
- Framework: RCTFVV
- Level: Advanced
- Tags: Research, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/synthesize-customer-or-user-research

## Prompt

```text
Role: Act as a product manager synthesising customer and market research.

Context: Research question / decision this informs: [RESEARCH_QUESTION]. Inputs provided (interview notes, survey results, support tickets, sales feedback, market data): [INPUTS]. Segments to distinguish: [SEGMENTS]. What we currently believe: [CURRENT_BELIEFS]. Constraints on what we can act on: [CONSTRAINTS].

Task: Produce: (1) 4-6 cross-cutting themes, each with the supporting evidence (which inputs, how many, representative quotes) and its strength; (2) where segments differ; (3) findings that contradict our current beliefs; (4) the 3 most decision-relevant insights and the product implication of each; (5) what we still do not know and how to find out.

Format: Sections: Themes (evidence-weighted) | Segment differences | Belief challenges | Decision-relevant insights & implications | Open questions. ~500 words.

Verification: Attribute every theme to specific inputs and note sample size; separate what the evidence shows from your interpretation. Do not generalise from one or two data points.

Validation: Test the top insight against a colleague who ran the interviews: does it match what they heard, or is it over-reaching? Adjust.
```

## What to fill in

- RESEARCH_QUESTION
- INPUTS
- SEGMENTS
- CURRENT_BELIEFS
- CONSTRAINTS

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