# Split my marketing budget across channels for next quarter

A channel-by-channel budget allocation based on past efficiency, saturation, and goals, with a reserve for tests.

- Topic: Marketing & Brand
- Framework: Few-Shot
- Level: Standard
- Tags: Finance, Marketing, Sales, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/split-my-marketing-budget-across-channels-for-next-quarter

## Prompt

```text
Help me allocate my marketing budget across channels for next quarter.

**Total budget:** [AMOUNT and period]
**Primary goal:** [e.g. "pipeline", "new customers", "revenue", "awareness in a new region"]
**Last 2-3 quarters by channel:** [PASTE: channel, spend, leads/customers, CAC or ROAS, pipeline or revenue]
**Channels I can't cut or must try:** [COMMITMENTS, contracts, events, mandates]
**Known limits:** [e.g. "search volume is capped", "team can run 2 new channels max"]
**Sales cycle length:** [e.g. "same day", "90 days"]

Steps:
1. Rank channels by marginal efficiency, not average: flag where more spend is likely hitting diminishing returns (rising CPA, high frequency, capped impression share).
2. Separate always-on demand capture (search, retargeting) from demand creation (paid social, content, events), and note the lag before the latter shows results.
3. Hold back 10-20% as a test budget unless I say otherwise.
4. Show what changes if the budget is cut by 20% or raised by 20%.

Return:
- A table: Channel | Last quarter spend | Proposed spend | Change | Expected result (range) | Why.
- The test budget: 2-3 specific experiments with a success threshold each.
- Leading indicators to check at week 3 and week 6 to reallocate mid-quarter.
- Assumptions and data gaps, marked [CONFIRM].

Use only the numbers I give. Where a forecast is a guess, give a range and say so.
```

## What to fill in

- AMOUNT and period
- COMMITMENTS, contracts, events, mandates
- e.g. "same day", "90 days"
- CONFIRM

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