# Sharpen my positioning and value proposition

Defines who you're for, the problem you solve, and why you're the better choice.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Standard
- Tags: Analyze, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/sharpen-my-positioning-and-value-proposition

## Prompt

```text
Help me sharpen my positioning.

**Product/business:** [WHAT IT IS]
**Who buys it today (best customers):** [DESCRIPTION]
**The problem it solves:** [PROBLEM]
**Alternatives customers consider:** [competitors, DIY, doing nothing]
**What we do better or differently:** [STRENGTHS — with evidence]
**What customers say in their own words:** [QUOTES/REVIEWS if available]

Deliver:
1. A positioning statement: For [target] who [need], [product] is a [category] that [key benefit]. Unlike [alternative], we [differentiator].
2. 3 value-proposition headlines in plain customer language.
3. Proof points that back up each claim (from my inputs — mark gaps as [NEED PROOF]).
4. What we should NOT claim, because it's generic or unprovable.
5. One-line elevator description for the website hero.

Test each line against: is it specific, is it believable, and could a competitor say the same thing? Rewrite any that fail.
```

## What to fill in

- WHAT IT IS
- DESCRIPTION
- PROBLEM
- competitors, DIY, doing nothing
- STRENGTHS — with evidence
- QUOTES/REVIEWS if available
- target
- need
- product
- category
- key benefit
- alternative
- differentiator
- NEED PROOF

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.