# Set the right price for my product or service

Pricing based on value, costs, and competition — with tiers, anchoring, and how to test.

- Topic: Business Strategy & Startups
- Framework: RTF
- Level: Standard
- Tags: Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/set-the-right-price-for-my-product-or-service

## Prompt

```text
Help me price [PRODUCT / SERVICE].

**What it is and who buys it:** [DESCRIPTION / CUSTOMER]
**The value it creates for them:** [time saved, money made, pain avoided]
**My costs:** [per unit / per hour / fixed]
**Competitor and alternative prices:** [LIST]
**Current price and results (if any):** [DATA]

Deliver:
1. A price range based on value, cost-plus, and competition — and where I should land, and why.
2. A packaging/tier structure (e.g. good–better–best) with what's in each tier.
3. Psychological framing — anchors, annual vs. monthly, guarantees.
4. How to test the price safely and what results would make me change it.
5. How to communicate a price increase to existing customers (if relevant).
```

## What to fill in

- PRODUCT / SERVICE
- DESCRIPTION / CUSTOMER
- time saved, money made, pain avoided
- per unit / per hour / fixed
- LIST
- DATA

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.