# Set product vision, strategy, and OKRs

Vision, strategy, and outcome-based OKRs for a product or team.

- Topic: Product & UX Design
- Framework: RCTFVV
- Level: Advanced
- Tags: Strategy, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/set-product-vision-strategy-and-okrs

## Prompt

```text
Role: Act as a head of product setting direction for a product line.

Context: Product and where it is today (traction, strengths, problems): [CURRENT_STATE]. Company strategy and constraints it imposes: [COMPANY_STRATEGY]. Market and customer trends: [TRENDS]. Target customers and the value we intend to create: [TARGET_VALUE]. Competitive context: [COMPETITION]. Time horizon for the vision and the OKR period: [HORIZONS]. Capacity: [CAPACITY].

Goal: Give the team a clear, motivating direction and a strategy with real choices, plus OKRs that measure outcomes and fit capacity.

Task: Produce: (1) a vision statement (the future state for the customer, 2-3 sentences); (2) a strategy narrative - the target customer, the value proposition, the 3-4 strategic choices (where to play / how to win / what we will NOT do), and why they fit the company strategy and the trends; (3) the strategic bets for the horizon; (4) OKRs for the next period - 2-3 objectives with 2-4 outcome-based key results each, with baselines and targets, that ladder to the strategy and fit capacity; (5) the leading risks to the strategy.

Constraints: The strategy must contain genuine choices and explicit non-goals, not a list of everything. Key results measure outcomes (customer or business), not output or activity. Targets must be grounded in a baseline. Keep the whole thing under ~900 words.

Examples: Choice shape: 'We will win mid-market by [X]; we will NOT chase enterprise this year because [Y].' KR shape: 'Increase [activation metric] from [baseline] to [target] by [date].'

Format: Sections: Vision | Strategy narrative (choices & non-goals) | Strategic bets | OKRs (table) | Risks to the strategy.

Verification: Check each key result is an outcome with a baseline and target; flag any that is really an output or a task, and any strategic choice that is not actually a choice.

Validation: Stress-test the strategy: could a competitor copy it in a quarter, and does it force real trade-offs? If it is safe and all-inclusive, sharpen the choices.
```

## What to fill in

- CURRENT_STATE
- COMPANY_STRATEGY
- TRENDS
- TARGET_VALUE
- COMPETITION
- HORIZONS
- CAPACITY
- activation metric
- baseline
- target
- date

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.