# Run a win-back campaign for closed-lost opportunities

Segments old lost deals by loss reason and writes outreach that gives each group a real reason to talk again.

- Topic: Sales
- Framework: Few-Shot
- Level: Standard
- Tags: Marketing, Strategy, Email, Write, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/run-a-win-back-campaign-for-closed-lost-opportunities

## Prompt

```text
Help me plan and write a win-back campaign for closed-lost opportunities.

**Lost deals list:** [PASTE: company, contact role, date lost, loss reason, competitor chosen, deal size, notes]
**What has changed since:** [NEW FEATURES, PRICING, INTEGRATIONS, CASE STUDIES, TEAM CHANGES]
**Campaign goal:** [e.g. reopen 10% as qualified opportunities this quarter]
**Channels:** [email / phone / LinkedIn]

Steps:
1. Group the deals by loss reason (e.g. price, timing, chose competitor, no decision, missing feature, lost champion).
2. For each group, say whether it is worth re-engaging now and why. Timing losses and "no decision" losses are often the best bets; competitor losses depend on contract length.
3. For each group worth pursuing, write a 3-touch sequence that leads with what changed, not with "checking in."
4. Suggest the right timing for competitor losses (e.g. 60-90 days before their likely renewal).

Return:
1. A table: Segment | Count | Re-engage now? | Angle | Priority.
2. The sequences, with subject lines, each email under 90 words.
3. A short call opener for each segment.
Do not claim changes I haven't listed; use [ADD WHAT CHANGED] instead.
```

## What to fill in

- e.g. reopen 10% as qualified opportunities this quarter
- email / phone / LinkedIn
- ADD WHAT CHANGED

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.