# Review marketing material for compliance issues before it goes out

Checks ads, web copy, or sales collateral for misleading claims, missing disclosures, and regulated wording, with suggested fixes.

- Topic: Legal & Compliance
- Framework: Few-Shot
- Level: Standard
- Tags: Legal, Marketing, Analyze, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/review-marketing-material-for-compliance-issues-before-it-goes-out

## Prompt

```text
Help me review marketing material for compliance issues.

**Material:** [PASTE copy, or describe images, video, and placement]
**Product or service:** [WHAT is being promoted]
**Channel and audience:** [e.g. social ad to consumers, investor deck, email to existing customers, website]
**Where it will run:** [COUNTRIES/STATES]
**Sector rules and internal guidelines that apply:** [e.g. financial promotion rules, health claims, testimonial rules, our brand and disclosure standards - PASTE]
**Substantiation available:** [data, studies, or sources behind the claims]

Check for:
1. **Claims** - every factual, comparative, or superlative claim ("best", "guaranteed", "risk-free", "fastest", "clinically proven"), and whether substantiation exists.
2. **Balance** - benefits shown with equal prominence to risks, costs, and limitations where required.
3. **Disclosures** - required fees, terms, conditions, risk warnings; placement and legibility.
4. **Testimonials, endorsements, and influencers** - typicality, disclosure of paid relationships.
5. **Pricing and offers** - "from" prices, free trials, auto-renewal terms, expiry dates.
6. **Targeting** - vulnerable audiences, minors, and channel restrictions.

Return a table: Text or element, Issue, Rule or guideline concerned, Severity, Suggested compliant rewrite. Then a short overall verdict: approve / approve with changes / reject.

Mark claims needing evidence [SUBSTANTIATE]. Do not state that a specific law applies unless I provided it - mark [CONFIRM WITH LEGAL]. This is a first-pass review, not legal sign-off.
```

## What to fill in

- PASTE copy, or describe images, video, and placement
- WHAT is being promoted
- COUNTRIES/STATES
- data, studies, or sources behind the claims
- SUBSTANTIATE
- CONFIRM WITH LEGAL

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.