# Respond to a PR or social media crisis

Holding statements, response plans, and messages when something goes wrong publicly.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Standard
- Tags: Social Media, Legal, Analyze, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/respond-to-a-pr-or-social-media-crisis

## Prompt

```text
Help me respond to a communications crisis.

**What happened (facts only):** [FACTS]
**What's confirmed vs. unconfirmed:** [LIST]
**Who's affected:** [customers, employees, public, partners]
**Where it's being discussed:** [social, press, reviews, internal]
**What we're doing about it:** [ACTIONS TAKEN OR PLANNED]
**Constraints:** [legal review needed, regulatory obligations]

Deliver:
1. **Holding statement** for now (acknowledge, show action, commit to an update time).
2. **Full statement** for when facts are confirmed.
3. **Channel-specific versions** — social post, reply to an angry commenter, customer email, internal note to staff.
4. **Q&A** — the 8 hardest questions and honest answers.
5. **Do's and don'ts** for the next 72 hours.

Principles: be fast, factual, and human; take responsibility where it's ours; never speculate, blame, or minimize. Have legal review anything with liability implications.
```

## What to fill in

- FACTS
- LIST
- customers, employees, public, partners
- social, press, reviews, internal
- ACTIONS TAKEN OR PLANNED
- legal review needed, regulatory obligations

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.