# Research a market and its customers

Market overview, customer needs, pain points, trends, and opportunities — with sources flagged.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Standard
- Tags: Research, Analyze, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/research-a-market-and-its-customers

## Prompt

```text
Research this market for me: [MARKET / INDUSTRY / PRODUCT CATEGORY] in [REGION].

**Why I'm asking:** [e.g. entering the market, launching a product, writing a business plan]
**What I already know:** [NOTES]

Cover:
1. **Market overview** — size estimate (show the method: top-down and bottom-up, with assumptions), growth, and key segments.
2. **Customers** — who buys, why, their top pain points and unmet needs (use real customer language from reviews and forums where possible).
3. **Competitors** — main players and how they position.
4. **Trends** — what's changing and why it matters.
5. **Opportunities and risks** for someone in my position.

If you can browse, cite sources with dates. If you can't, say so and label every figure as an estimate to verify. Never present invented numbers as facts.
```

## What to fill in

- MARKET / INDUSTRY / PRODUCT CATEGORY
- REGION
- NOTES

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.