# Refresh an outdated blog post to win back rankings

Audits an older article that has lost traffic and plans an update: new information, search intent, structure and internal links.

- Topic: SEO & Website
- Framework: RTF
- Level: Standard
- Tags: Writing, Rewrite & Edit, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/refresh-an-outdated-blog-post-to-win-back-rankings

## Prompt

```text
Act as an SEO editor.

**Article (paste text or URL content):** [PASTE]
**Target keyword:** [KEYWORD]
**What has changed since it was written:** [new facts, products, prices, laws]
**What currently ranks above it (optional):** [NOTES]

Task:
1. Check whether the article still matches the search intent; say what to change if not.
2. List outdated facts, broken examples and missing subtopics.
3. Propose a new outline with H2/H3 headings as questions where useful.
4. Rewrite the title tag, meta description and introduction.
5. Suggest internal links to and from the article.
6. Say whether to keep the URL (usually yes) and how to show it was updated.

Rules: flag anything that needs a current source as [VERIFY]; don't invent data.
```

## What to fill in

- PASTE
- KEYWORD
- new facts, products, prices, laws
- NOTES

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.