# Refresh an old blog post that has lost traffic

A specific update plan and rewritten sections to bring a declining post back to current quality.

- Topic: SEO & Website
- Framework: RTF
- Level: Standard
- Tags: Writing, Analyze, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/refresh-an-old-blog-post-that-has-lost-traffic

## Prompt

```text
Help me refresh an existing blog post that has lost traffic or gone stale.

**Current post:** [PASTE TEXT OR KEY SECTIONS]
**Publish date and last update:** [DATES]
**Target keyword and what searchers want:** [KEYWORD / INTENT]
**Performance change:** [e.g. "traffic down 40% since March", rankings if known]
**What competitors ranking now cover:** [NOTES OR OUTLINES]
**What has changed in the topic or our product since publishing:** [NOTES]

Do this:
1. Diagnose likely reasons for the decline: outdated facts, missing subtopics, weak intro, poor match to search intent, thin examples.
2. List what to cut, update, and add, section by section.
3. Rewrite the intro and title so they match current intent.
4. Draft new or rewritten sections (mark any stat, date, or product detail I must verify as [CONFIRM]).
5. Suggest internal links to add and an updated meta description.
6. Note whether to keep the URL (almost always yes) and how to signal the update (updated date, changelog line).

Return the plan as a checklist, then the rewritten sections ready to paste.
```

## What to fill in

- PASTE TEXT OR KEY SECTIONS
- DATES
- KEYWORD / INTENT
- e.g. "traffic down 40% since March", rankings if known
- NOTES OR OUTLINES
- NOTES
- CONFIRM

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.