# Present copy options to a client with the reasoning behind each

Two or three distinct copy directions with rationale, so a client or stakeholder can choose with confidence.

- Topic: Marketing & Brand
- Framework: Few-Shot
- Level: Standard
- Tags: Write, Plan, Fill-in Template, Interactive
- Source: https://www.thinkwithprompt.com/prompts/present-copy-options-to-a-client-with-the-reasoning-behind-each

## Prompt

```text
Help me present copy options to a client or stakeholder.

**Project:** [e.g. "homepage hero", "campaign tagline", "launch email"]
**Brief and goal:** [PASTE BRIEF OR SUMMARY]
**Audience:** [WHO]
**My draft options:** [PASTE 2-3 OPTIONS, or ask me to write them]
**Client's known preferences or worries:** [e.g. "nervous about bold claims"]
**How I'm presenting:** [live meeting / email / slides]

For each option:
1. A name for the direction (e.g. "The straight talker").
2. The copy itself.
3. The strategy: which insight or audience need it plays to, and why it fits the brief.
4. Where it's strongest and its trade-off or risk.
5. How it would extend to other channels (one example line).

Then:
- My recommendation and why, tied to the brief's goal, not my taste.
- Likely objections and calm, specific responses.
- Questions to ask that steer feedback toward the goal ("Which one would your best customer stop for?") rather than personal preference.
- A short feedback request template for collecting consolidated, decisive input.

Keep the rationale short and in plain language; clients skim.
```

## What to fill in

- e.g. "homepage hero", "campaign tagline", "launch email"
- PASTE BRIEF OR SUMMARY
- WHO
- PASTE 2-3 OPTIONS, or ask me to write them
- e.g. "nervous about bold claims"
- live meeting / email / slides

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.