# Prepare for a renewal negotiation with a customer pushing for a discount

A negotiation plan for a renewal call, with your walk-away points, value evidence, and trade-offs to offer instead of discounts.

- Topic: Sales
- Framework: Few-Shot
- Level: Standard
- Tags: Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/prepare-for-a-renewal-negotiation-with-a-customer-pushing-for-a

## Prompt

```text
Help me prepare for a renewal negotiation.

**Account:** [PRODUCT, CURRENT CONTRACT VALUE, TERM, RENEWAL DATE]
**What they're asking for:** [e.g. "20% discount", "fewer seats at same price", "monthly instead of annual"]
**Their stated reason:** [e.g. budget cuts, low usage, competitor quote, new procurement team]
**Value delivered so far:** [RESULTS, USAGE DATA]
**Usage reality:** [seats used vs. purchased, key features adopted or not]
**My approval limits:** [maximum discount, terms I can change, who approves exceptions]
**Competitive threat:** [known alternatives they're considering]

Give me:
1. What's really driving the request, and questions to confirm it before I respond.
2. My position: target outcome, acceptable outcome, walk-away point.
3. Value evidence to lead with, framed in their business terms.
4. Trade-offs to offer instead of a straight discount (e.g. longer term, prepayment, case study, right-sizing seats, phased price, added services), each with what I ask for in return.
5. Responses to the toughest lines they're likely to use.
6. A call plan: opening, sequence, and how to close with clear next steps.
7. Red flags that mean the renewal is actually at risk and I should involve leadership.

Do not recommend concessions beyond my approval limits. Mark any number I haven't given you as [CONFIRM].
```

## What to fill in

- PRODUCT, CURRENT CONTRACT VALUE, TERM, RENEWAL DATE
- RESULTS, USAGE DATA
- seats used vs. purchased, key features adopted or not
- maximum discount, terms I can change, who approves exceptions
- known alternatives they're considering
- CONFIRM

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