# Prepare a price reduction conversation for a stale listing

A data-backed diagnosis of why a listing isn't selling and a respectful script to recommend a price or strategy change.

- Topic: Sales
- Framework: RTF
- Level: Advanced
- Tags: Analyze, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/prepare-a-price-reduction-conversation-for-a-stale-listing

## Prompt

```text
Help me prepare to talk to my seller about a listing that isn't selling.

**Listing details:** [LIST PRICE, DAYS ON MARKET, ORIGINAL LIST DATE]
**Activity:** [PORTAL VIEWS AND SAVES, SHOWINGS PER WEEK, OPEN HOUSE TRAFFIC, OFFERS OR NONE]
**Buyer and agent feedback:** [QUOTES OR THEMES]
**Competing listings and recent sales since we listed:** [PRICE, DOM, CONDITION]
**What we've already changed:** [PHOTOS, STAGING, PRICE, ACCESS]
**Seller's situation and emotions:** [TIMELINE, NEXT PURCHASE, PAYOFF, HOW THEY FEEL ABOUT PRICE]

Steps:
1. Diagnose the likely problem using the activity funnel: low views and saves point to price or online presentation; good views but few showings point to photos, description, or access; many showings and no offers point to price versus condition or a property issue.
2. Recommend the change: a price adjustment (to the next search price band if relevant), a seller concession or rate buydown offer, presentation fixes, or better showing access. Explain the trade-offs.
3. Estimate what the seller nets under each option, using only my numbers.

Return:
- A one-page summary I can show the seller with the data.
- A conversation script that opens with what we've learned, presents options, and asks for a decision without pressure.
- Responses to: "we're not giving it away", "just wait for the right buyer", "your marketing is the problem".
- A follow-up email confirming what we agreed.

Use only the activity, feedback, and market data I provide; do not invent comps, showing counts, or buyer comments, and mark gaps as [ADD]. The seller makes the final pricing decision.
```

## What to fill in

- LIST PRICE, DAYS ON MARKET, ORIGINAL LIST DATE
- QUOTES OR THEMES
- PRICE, DOM, CONDITION
- PHOTOS, STAGING, PRICE, ACCESS
- TIMELINE, NEXT PURCHASE, PAYOFF, HOW THEY FEEL ABOUT PRICE
- ADD

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.