# Prepare a listing presentation that wins the seller appointment

A seller-specific listing presentation outline with pricing story, marketing plan, objection answers, and the close.

- Topic: Sales
- Framework: RTF
- Level: Standard
- Tags: Presentations, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/prepare-a-listing-presentation-that-wins-the-seller-appointment

## Prompt

```text
Help me prepare a listing presentation for a seller appointment.

**Seller situation:** [WHY SELLING, TIMELINE, NEXT HOME, WHO DECIDES]
**Property and pricing summary:** [KEY FACTS + MY CMA RANGE]
**What I learned in the pre-call:** [CONCERNS, OTHER AGENTS INTERVIEWED, PRICE EXPECTATIONS]
**My track record:** [RECENT SALES, AVG DAYS ON MARKET, LIST-TO-SALE RATIO - real numbers only]
**My marketing plan:** [PHOTOGRAPHY, VIDEO, STAGING, PORTALS, OPEN HOUSES, SPHERE]
**My commission and terms:** [RATE, LISTING TERM, CANCELLATION POLICY, ANY BUYER-AGENT COMPENSATION APPROACH]

Build:
1. A 30-45 minute agenda that starts with the seller's goals, not my bio.
2. The pricing conversation: how to present the comps, the range, and the risk of overpricing (days on market, price reductions, appraisal gaps) without arguing.
3. The marketing plan as a week-by-week launch timeline.
4. Answers to likely objections: "another agent said a higher price", "can you cut your commission", "we want to wait until spring", "we'll try selling it ourselves".
5. A clear close asking for the signed listing agreement, plus what happens in the first 72 hours after signing.
6. A one-page leave-behind summary.

Use only the stats I give you; mark missing proof as [ADD STAT]. Keep commission language neutral and clear that commissions are negotiable.
```

## What to fill in

- WHY SELLING, TIMELINE, NEXT HOME, WHO DECIDES
- KEY FACTS + MY CMA RANGE
- CONCERNS, OTHER AGENTS INTERVIEWED, PRICE EXPECTATIONS
- PHOTOGRAPHY, VIDEO, STAGING, PORTALS, OPEN HOUSES, SPHERE
- ADD STAT

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.