# Plan URLs and redirects for a website migration

Plans a site migration or redesign so rankings survive: URL mapping, redirects, launch checklist and post-launch monitoring.

- Topic: SEO & Website
- Framework: RTF
- Level: Standard
- Tags: Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/plan-urls-and-redirects-for-a-website-migration

## Prompt

```text
Act as a technical SEO lead planning a website migration.

**Type of migration:** [new domain / new CMS / redesign / HTTP to HTTPS / merging sites]
**Current site size and key sections:** [DETAILS]
**List of current URLs (or a sample):** [PASTE]
**New URL structure (if known):** [DETAILS]
**Launch date:** [DATE]

Task:
1. Rules for the new URL structure (short, lowercase, hyphenated, stable).
2. A redirect mapping approach: one-to-one 301s to the closest equivalent, never all to the home page.
3. A pre-launch checklist: crawl, benchmark rankings and traffic, staging blocked from indexing.
4. A launch-day checklist: redirects live, robots.txt, sitemaps, canonicals, analytics.
5. Post-launch monitoring for 8 weeks: what to check and when.

Format: checklists I can copy into a project tool.
```

## What to fill in

- DETAILS
- PASTE
- DATE

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.