# Plan prospecting before, during, and after a trade show

An event outreach plan with target lists, pre-booked meetings, booth talk tracks, and post-event follow-up.

- Topic: Sales
- Framework: Few-Shot
- Level: Standard
- Tags: Sales, Meetings, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/plan-prospecting-before-during-and-after-a-trade-show

## Prompt

```text
Help me plan my prospecting around a trade show or conference.

**Event:** [NAME, DATES, LOCATION, TYPE OF ATTENDEES]
**Our presence:** [booth / sponsor / speaking / attending only]
**My goals:** [e.g. 12 pre-booked meetings, 40 qualified conversations, 5 opportunities]
**Target accounts or personas:** [LIST or DESCRIPTION]
**What I can offer attendees:** [e.g. coffee meeting, demo, dinner invite, giveaway, session invite]
**Attendee list available?** [YES/NO]

Plan in three phases:

Before (3-4 weeks out):
- How to build and prioritize the target list.
- A 3-touch outreach sequence to book meetings, with a reason to meet that isn't just "we'll be there."

During:
- A 15-second booth or hallway opener and 3 qualifying questions.
- How to capture notes so follow-up is specific.
- A daily schedule template balancing meetings, sessions, and walking the floor.

After (within 48 hours):
- Follow-up emails for: met and interested, met briefly, booked but no-show, and target accounts I missed.
- How to rate and route leads (hot / warm / nurture).

Return the plan as a timeline with tasks and owners, and all the message copy. Follow the event's rules on attendee list use and outreach.
```

## What to fill in

- NAME, DATES, LOCATION, TYPE OF ATTENDEES
- booth / sponsor / speaking / attending only
- LIST or DESCRIPTION
- YES/NO

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.