# Plan paid social or search ad targeting

Audience targeting, campaign structure, budget, and keywords for Meta, Google, LinkedIn, TikTok, or Pinterest ads.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Standard
- Tags: Marketing, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/plan-paid-social-or-search-ad-targeting

## Prompt

```text
Help me plan a paid ad campaign.

**Platform(s):** [Meta / Google Search / LinkedIn / TikTok / Pinterest / X]
**Product and offer:** [WHAT, PRICE]
**Target customer:** [WHO, where they are, job titles or interests]
**Goal:** [sales / leads / app installs / awareness] and target cost per result if known
**Budget and duration:** [AMOUNT / WEEKS]
**What's been tried:** [past results]

Deliver:
1. **Campaign structure** — campaigns, ad sets/ad groups, and what each tests.
2. **Targeting** — audiences (interests, lookalikes, retargeting, job titles) or keywords (with match types and negative keywords) appropriate to the platform.
3. **Creative angles** — 3 angles with a headline and primary text for each.
4. **Budget split** and a testing timeline (what to cut, what to scale, and when).
5. **Tracking checklist** — pixels/conversion events to set up before launch.
6. **Benchmarks to watch** and what to change if results are poor.

Don't promise results; explain assumptions.
```

## What to fill in

- Meta / Google Search / LinkedIn / TikTok / Pinterest / X
- WHAT, PRICE
- WHO, where they are, job titles or interests
- sales / leads / app installs / awareness
- AMOUNT / WEEKS
- past results

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.