# Plan an internal communications campaign for a change

A multi-week employee communication plan with key messages, channels, sequencing, manager toolkits, and ways to measure understanding.

- Topic: HR & Hiring
- Framework: Few-Shot
- Level: Standard
- Tags: Communication, Marketing, HR & Hiring, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/plan-an-internal-communications-campaign-for-a-change

## Prompt

```text
Help me plan an internal communications campaign to help employees understand and adopt a change.

**The change:** [e.g. new benefits, reorganization, return-to-office policy, new system]
**Why it's happening:** [business reason]
**Who is affected and how:** [groups, locations, roles - and what changes for each]
**Sensitivities:** [e.g. job concerns, past failed changes, external events like an economic downturn]
**Channels available:** [email, intranet, chat, town halls, manager meetings, posters, frontline huddles]
**Timeline and key dates:** [DETAILS]
**Who will deliver the messages:** [executives, HR, managers]

Build:
1. **Objectives** - what employees should know, feel, and do by the end.
2. **Core message** - one-sentence summary, three supporting points, and what is NOT changing.
3. **Audience matrix** - each group, what they care about, tailored message, best channel.
4. **Sequenced plan** - week by week: who hears what first (managers before staff), announcement, follow-ups, reminders, and feedback points.
5. **Manager toolkit** - talking points, a likely-questions FAQ with honest answers, and what to escalate.
6. **Two-way channels** - how employees ask questions or raise concerns, and how we respond.
7. **Measurement** - pulse questions, attendance, FAQ volume, adoption metrics.
8. **Risks** - leaks, rumors, mixed messages - and how to handle them.

Use plain, honest language and don't overpromise. Mark facts I haven't confirmed as [CONFIRM], and check with HR or legal before announcing anything that affects pay, roles, or employment terms.
```

## What to fill in

- business reason
- groups, locations, roles - and what changes for each
- DETAILS
- executives, HR, managers
- CONFIRM

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