# Plan an influencer or creator campaign

Creator selection criteria, outreach pitch, creative brief, and measurement.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Standard
- Tags: Social Media, Marketing, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/plan-an-influencer-or-creator-campaign

## Prompt

```text
Help me plan an influencer campaign.

**Product and goal:** [WHAT / awareness, sales, content]
**Audience I want to reach:** [WHO]
**Budget and compensation model:** [paid, gifting, affiliate]
**Platforms:** [Instagram, TikTok, YouTube, LinkedIn…]

Deliver:
1. **Creator criteria** — tier (nano/micro/macro), audience fit, engagement quality, red flags.
2. **Outreach message** — short, personal pitch template with what's in it for them.
3. **Creative brief** — key message, must-includes, creative freedom, do's and don'ts, deliverables, timeline, disclosure requirements (#ad).
4. **Measurement** — tracking links/codes and KPIs.
5. **Contract checklist** — usage rights, exclusivity, payment terms.
```

## What to fill in

- WHAT / awareness, sales, content
- WHO
- paid, gifting, affiliate
- Instagram, TikTok, YouTube, LinkedIn…

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.