# Plan a trade show presence that pays back its cost

A booth, staffing, lead capture, and follow-up plan with cost-based targets, so the event produces pipeline, not just badge scans.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Standard
- Tags: Sales, Meetings, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/plan-a-trade-show-presence-that-pays-back-its-cost

## Prompt

```text
Help me plan my company's presence at a trade show or conference.

**Event, dates, and expected attendees:** [NAME, size, attendee roles]
**Our presence:** [booth size, sponsorship, speaking slot, meeting room]
**Total cost:** [booth, travel, swag, staff time]
**Goal:** [e.g. "40 qualified meetings", "$500k pipeline", "launch announcement"]
**Target accounts attending, if known:** [LIST]
**Team attending:** [ROLES]

Plan:
1. Targets that justify the cost: required meetings and pipeline based on my average deal size and win rate [ADD if not given].
2. Pre-show (4 weeks out): target account list, outreach sequence to book meetings, social and email promotion, speaker session promotion.
3. At the booth: a hook or demo that draws the right people, a 3-question qualification script, lead capture fields (including a rating: hot/warm/cold and notes), staff schedule and roles.
4. Side events: dinner or meetup with invite list criteria.
5. Follow-up: segmented messages for hot, warm, and cold leads within 48 hours, sales handoff rules, and a nurture for the rest.
6. Measurement: cost per qualified meeting, pipeline at 30/90/180 days, and what to record so next year's decision is easy.

Return a timeline checklist (week-by-week), the booth qualification script, and the follow-up email for hot leads.
```

## What to fill in

- NAME, size, attendee roles
- booth size, sponsorship, speaking slot, meeting room
- booth, travel, swag, staff time
- LIST
- ROLES
- ADD if not given

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.