# Plan a sales kickoff that changes how the team sells

A sales kickoff agenda built around a few behavior changes, with sessions, practice, and follow-through after the event.

- Topic: Meetings
- Framework: Few-Shot
- Level: Standard
- Tags: Sales, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/plan-a-sales-kickoff-that-changes-how-the-team-sells

## Prompt

```text
Help me plan a sales kickoff (SKO).

**Audience and size:** [roles, number of people, in person or virtual]
**Length:** [e.g. 1 day, 2 days]
**Last year's results and this year's target:** [HEADLINE NUMBERS]
**Strategic priorities for the year:** [e.g. new product, move upmarket, new pricing, new territory model]
**Skill gaps we see:** [e.g. discovery, multi-threading, negotiation]
**Budget and constraints:** [DETAILS]
**Speakers available:** [executives, customers, partners, product]

Design the SKO around 3 behavior changes, not a list of topics:
1. Name the 3 behaviors we want reps doing differently by the end of Q1.
2. Build the agenda backward from those: each block either explains why, shows how, or has reps practice.
3. Keep no more than 40% of time on presentations; the rest is practice, role-play, and peer learning.
4. Include recognition moments, a customer voice, and time for regional or team breakouts.
5. Plan the follow-through: the 30/60/90-day reinforcement, manager coaching guides, and how we measure adoption.

Return:
- The 3 target behaviors and how we'll measure each.
- A timed agenda: Time | Session | Format | Owner | Outcome.
- A brief for each speaker (what to cover, what to avoid, length).
- A post-event survey and reinforcement plan.
- Logistics checklist.

Use only the figures and speakers I provide; mark anything missing as [ADD].
```

## What to fill in

- roles, number of people, in person or virtual
- e.g. 1 day, 2 days
- HEADLINE NUMBERS
- e.g. discovery, multi-threading, negotiation
- DETAILS
- executives, customers, partners, product
- ADD

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.