# Plan a Giving Tuesday or peer-to-peer fundraising campaign

A day-by-day campaign plan with goals, matching gift strategy, fundraiser toolkits, and messages for every channel.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Standard
- Tags: Marketing, Email, Plan, Brainstorm, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/plan-a-giving-tuesday-or-peer-to-peer-fundraising-campaign

## Prompt

```text
Plan a short online fundraising campaign for my nonprofit.

**Campaign type:** [Giving Tuesday / peer-to-peer / birthday fundraisers / giving day / crowdfunding]
**Goal:** [dollars, donors, and number of peer fundraisers if relevant]
**Last year's results:** [if any]
**Assets we have:** [email list size, social channels, board, volunteers, a matching gift, platform]
**Staff time:** [hours available]
**What the money funds:** [a specific, tangible project]

Give me:
1. A goal check: is it realistic given my list and history? Suggest a donor goal as well as a dollar goal.
2. A timeline: pre-launch (recruit a match and peer fundraisers, build pages), launch, campaign days, and the final push, with dates as placeholders.
3. A matching gift strategy: how to secure one, how to present it, and how to use it as a mid-campaign boost. State the match terms honestly.
4. A peer fundraiser toolkit: a sample personal page story, 3 social posts, an email to friends, and tips to hit their first $100.
5. A message calendar: email, social, and text, with a one-line draft for each touch.
6. A progress-update plan (thermometer, milestones) and a thank-you plan within 48 hours for every donor and fundraiser.
7. Metrics: donors, new donors, average gift, fundraiser activation rate, and cost per dollar raised.

Use only figures I provide; mark assumptions as [ASSUMPTION]. Send texts and emails only to people who have opted in, include an opt-out, and never overstate how close we are to the goal or the terms of a match.
```

## What to fill in

- dollars, donors, and number of peer fundraisers if relevant
- if any
- hours available
- a specific, tangible project
- ASSUMPTION

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.