# Plan a browse and cart abandonment recovery campaign

Segments, flows, copy, discount rules, and measurement to win back shoppers who browsed or added to cart but did not buy.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Standard
- Tags: Marketing, Email, E-commerce, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/plan-a-browse-and-cart-abandonment-recovery-campaign

## Prompt

```text
Plan a campaign to convert people who showed interest in a product but didn't buy.

**What I sell and average order value:** [DETAILS]
**Interest signals I can track:** [product views, cart adds, checkout started, wishlist adds, pricing page visits, quote or demo requests]
**Channels and tools:** [email platform, SMS, push, retargeting ads, sales team]
**Consent I have:** [who has opted in to email and SMS]
**Common reasons people don't buy:** [price, shipping cost, unsure about fit, comparing options - give your best guess if unknown and I'll confirm]
**Discount policy:** [allowed or not, maximum %]

Build:
1. **Segments** by intent strength (browsed once, viewed repeatedly, added to cart, started checkout), with entry and exit rules. Anyone who buys exits immediately.
2. **A flow for each segment:** timing, channel, goal, and content for each touch. Lead with help and reassurance (reviews, sizing, returns, delivery dates) before discounts.
3. **Draft copy** for the cart and checkout abandonment emails: 3 subject lines each, body, and call to action.
4. **Discount rules:** when to offer one, if ever, and how to avoid training customers to abandon carts to get a code.
5. **Frequency caps and suppression rules** so no one is flooded across channels.
6. **Measurement:** recovery rate, revenue per recipient, incremental lift against a holdout group, and unsubscribe rate.

Only message people who have consented to each channel, and follow the privacy and marketing rules for my region (e.g. GDPR, CAN-SPAM, TCPA).
```

## What to fill in

- DETAILS
- email platform, SMS, push, retargeting ads, sales team
- who has opted in to email and SMS
- allowed or not, maximum %

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.