# Pitch my product to a retail buyer to win shelf space

A buyer-focused pitch, sell sheet, margin table, and test proposal for getting a consumer product stocked by a retailer.

- Topic: Sales
- Framework: RTF
- Level: Standard
- Tags: Sales, Legal, Analyze, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/pitch-my-product-to-a-retail-buyer-to-win-shelf-space

## Prompt

```text
Help me prepare a pitch to a retail buyer to get my product stocked.

**My product and brand:** [WHAT IT IS, PRICE POINTS, SKUs I want listed]
**Retailer:** [NAME, FORMAT, STORE COUNT, their typical shopper, the category it fits]
**Proof of demand:** [sell-through at other retailers, direct-to-consumer sales, reviews, repeat rate, audience size - real numbers only]
**Wholesale terms:** [wholesale cost, MSRP, retailer margin %, minimum order, case pack, lead time]
**What I can fund:** [launch promotions, slotting fees, co-op or marketing development funds, demos, markdown support]
**Operational readiness:** [EDI, UPCs, routing guide compliance, product liability insurance, production capacity]
**Meeting format:** [line review / intro call / trade show; time allowed]

Give me:
1. Why the buyer should care: how my product grows their category (new shoppers, bigger baskets, better margin) instead of stealing sales from items they already carry.
2. A 10-minute pitch outline and a one-page sell sheet.
3. A margin table showing the retailer's margin at MSRP and at promotional prices.
4. A proposed test: number of stores, SKU count, duration, and the units-per-store-per-week or sell-through target that would justify a wider rollout.
5. Likely objections (price, unproven brand, fill-rate risk, "we already have something like this") with answers.
6. Terms to review before signing: chargebacks and compliance fines, payment terms, returns or guaranteed-sale clauses, markdown allowances, exclusivity.

Do not invent sales figures or retailer data; use [ADD] where I need to fill something in.
```

## What to fill in

- WHAT IT IS, PRICE POINTS, SKUs I want listed
- line review / intro call / trade show; time allowed
- ADD

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