# Pitch a project client on an ongoing retainer

A retainer offer and pitch that turns a finished project into recurring work, with clear monthly scope and value.

- Topic: Sales
- Framework: RTF
- Level: Standard
- Tags: Sales, Brainstorm, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/pitch-a-project-client-on-an-ongoing-retainer

## Prompt

```text
Help me pitch a retainer to a client whose project is ending or recently finished.

**Project I delivered:** [WHAT, and the results so far]
**What the client still needs:** [ongoing work, gaps I noticed, upcoming plans]
**Signals of interest:** [anything they've said about continuing]
**My capacity for ongoing work:** [hours or days per month]
**Pricing idea:** [MONTHLY FEE, or "help me structure it"]

Give me:
1. Two or three retainer structures that fit (e.g. fixed monthly deliverables, a block of hours, advisory access, performance-linked), with pros and cons for both of us.
2. A recommended retainer: monthly scope, what's included and excluded, response times, how unused hours are handled, minimum term, and notice period.
3. The value case in the client's terms: what happens to the results if nobody keeps working on this.
4. A short pitch email and the talking points for a call.
5. Answers to likely objections: "we'll handle it in-house", "let's see how it goes", "can we do it ad hoc?"
6. A simple monthly report outline that will show the retainer is worth renewing.

Use only results I've shared; mark gaps with [ADD RESULT]. Don't set prices for me; use [ADD FEE] if I haven't given one.
```

## What to fill in

- WHAT, and the results so far
- ongoing work, gaps I noticed, upcoming plans
- anything they've said about continuing
- hours or days per month
- MONTHLY FEE, or "help me structure it"
- ADD RESULT
- ADD FEE

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.