# Measure brand awareness and share of voice

A practical way to track brand awareness and share of voice with the data and budget you actually have.

- Topic: Marketing & Brand
- Framework: Few-Shot
- Level: Standard
- Tags: Analyze, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/measure-brand-awareness-and-share-of-voice

## Prompt

```text
Help me measure brand awareness and share of voice.

**Brand and category:** [WHO WE ARE and what category buyers think of]
**Competitors to compare against:** [LIST]
**Why we need this:** [e.g. "justify brand spend", "track a rebrand", "enter a new market"]
**Budget for measurement:** [e.g. "$0", "can run a survey", "have a social listening tool"]
**Data I already have:** [branded search volume, direct traffic, social mentions, surveys, self-reported attribution answers]

Build a measurement plan with:
1. Leading proxies I can track now: branded search volume vs. competitors, direct and branded organic traffic, share of search, social mentions and sentiment, earned media mentions, self-reported "How did you hear about us?".
2. Survey-based awareness: unaided and aided awareness, consideration, and preference questions; who to sample and how many respondents for a usable read; how often to run it.
3. Share of voice definitions (paid, organic, social, earned) and how to calculate each with my tools.
4. Linking awareness to business outcomes: what changes in conversion rates, CAC, or pricing power to watch.
5. Pitfalls: seasonality in branded search, news spikes, survey wording bias, small samples.

Return:
- A dashboard spec: Metric | Definition | Source | Frequency | Target.
- A 10-question brand tracking survey.
- A quarterly reporting template.
Don't invent benchmark figures; if suggesting typical ranges, label them as rough and to verify.
```

## What to fill in

- WHO WE ARE and what category buyers think of
- LIST
- e.g. "$0", "can run a survey", "have a social listening tool"

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.