# Map a service blueprint for a customer experience

Lays out frontstage and backstage actions, systems, and failure points behind a customer journey so you can fix the root causes.

- Topic: Product & UX Design
- Framework: RTF
- Level: Standard
- Tags: Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/map-a-service-blueprint-for-a-customer-experience

## Prompt

```text
Help me create a service blueprint.

**Service and scenario:** [e.g. "customer returns an online order", "patient books and attends a first appointment"]
**Customer type:** [WHO]
**Start and end of the scenario:** [FIRST AND LAST MOMENT]
**What I know about each step:** [CUSTOMER ACTIONS, STAFF INVOLVED, SYSTEMS AND TOOLS, POLICIES - paste notes]
**Known pain points:** [COMPLAINTS, DELAYS, DATA - or "unknown"]

Build the blueprint as a table with columns for each step of the journey and these rows:
1. Physical evidence (what the customer sees or receives: screens, emails, receipts).
2. Customer actions.
3. Frontstage actions (staff or interface the customer interacts with).
4. Backstage actions (staff work the customer does not see).
5. Support processes and systems (tools, data, third parties, policies).

Mark the line of interaction, line of visibility, and line of internal interaction. Then:
- Flag failure points (where things often go wrong), wait points, and handoffs between teams or systems.
- For the top 3 problems, trace the root cause through the layers rather than fixing only the screen.
- Suggest improvements and who owns each.

Label anything you inferred rather than took from my notes as [ASSUMPTION - CONFIRM], and list the questions I should ask staff to fill gaps.
```

## What to fill in

- WHO
- FIRST AND LAST MOMENT
- COMPLAINTS, DELAYS, DATA - or "unknown"
- ASSUMPTION - CONFIRM

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