# Make the case to product for fixing a recurring customer issue

A voice-of-customer brief that turns ticket evidence into a prioritized, persuasive request for the product team.

- Topic: Customer Support
- Framework: RTF
- Level: Standard
- Tags: Customer Support, Write, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/make-the-case-to-product-for-fixing-a-recurring-customer-issue

## Prompt

```text
Help me write a voice-of-customer brief that persuades the product team to fix a recurring issue.

**The issue:** [WHAT CUSTOMERS RUN INTO]
**Ticket evidence:** [NUMBER of tickets, time period, trend, tags]
**Support cost:** [average handle time, agent hours per month, reopen rate]
**Customer impact:** [what they can't do, workarounds they use, CSAT on these tickets]
**Revenue signals:** [churn mentions, affected accounts, deals at risk - only if known]
**Representative quotes:** [3-5 CUSTOMER QUOTES, personal data removed]
**What we've already tried in support:** [MACROS, ARTICLES, WORKAROUNDS]

Write a one-page brief:
1. The headline: the problem and its cost in one sentence.
2. The problem from the customer's point of view.
3. Evidence: volume, trend, support hours, customer impact, revenue signals. Use only numbers I gave you.
4. Quotes that show the pain.
5. What support can't solve on its own and why.
6. A suggested fix or the questions product should explore (keep it humble; product decides the solution).
7. The ask: what I want and by when.

Also give me a 3-sentence version for a Slack message and the two objections product is likely to raise, with how to answer them. Mark missing data as [ADD DATA].
```

## What to fill in

- WHAT CUSTOMERS RUN INTO
- NUMBER of tickets, time period, trend, tags
- average handle time, agent hours per month, reopen rate
- MACROS, ARTICLES, WORKAROUNDS
- ADD DATA

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