# Make the business case for a UX improvement

Builds a short, numbers-aware pitch that links a design fix to revenue, cost, or risk so leadership prioritizes it.

- Topic: Product & UX Design
- Framework: Few-Shot
- Level: Standard
- Tags: Design, Plan, Research, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/make-the-business-case-for-a-ux-improvement

## Prompt

```text
Help me make the business case for a UX improvement.

**The problem:** [WHAT IS BROKEN AND FOR WHOM]
**Evidence:** [RESEARCH, SUPPORT TICKETS, ANALYTICS, DROP-OFF, QUOTES - only real data]
**Proposed fix and estimated effort:** [WHAT WE WOULD DO; DESIGN AND ENGINEERING TIME]
**Decision-maker and what they care about:** [e.g. "VP product, focused on retention this quarter"]
**Competing priorities:** [WHAT ELSE IS ON THE ROADMAP]
**Numbers I can use:** [e.g. tickets per month, cost per ticket, conversion rate, average order value, traffic]

Give me:
1. The impact model: link the fix to one primary business lever (revenue, cost to serve, retention, risk or compliance) and show the math with my numbers, e.g. tickets avoided x cost per ticket. Give a conservative, expected, and optimistic range with assumptions stated. Where I lack a number, use [ADD DATA] - do not invent figures.
2. The cost of doing nothing.
3. A low-risk way to start (smaller version, experiment, or phased rollout) and how we will measure success.
4. A one-page pitch: headline, problem with a user quote, impact range, effort, recommendation, ask.
5. Two likely objections and responses.

Keep the tone factual; avoid overstating certainty.
```

## What to fill in

- WHAT IS BROKEN AND FOR WHOM
- WHAT WE WOULD DO; DESIGN AND ENGINEERING TIME
- e.g. "VP product, focused on retention this quarter"
- WHAT ELSE IS ON THE ROADMAP
- ADD DATA

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.