# Launch an employee referral campaign that brings in quality hires

A referral program refresh with a clear ask, employee messaging, fair rewards, and tracking to grow quality referrals.

- Topic: HR & Hiring
- Framework: Few-Shot
- Level: Standard
- Tags: HR & Hiring, Marketing, Communication, Analyze, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/launch-an-employee-referral-campaign-that-brings-in-quality-hires

## Prompt

```text
Help me launch a campaign to get more employee referrals.

**Roles we need referrals for:** [LIST]
**Current referral program:** [reward, process, results - or "none"]
**Why referrals are low:** [e.g. employees don't know which roles are open, slow follow-up, unclear rewards]
**Budget for rewards:** [AMOUNT]
**Company size and how employees get information:** [e.g. Slack, email, all-hands]

Give me:
1. A diagnosis of why referrals stall and quick fixes (e.g. referral status updates within 5 days, a simple submission form).
2. A campaign plan for 4-6 weeks: launch announcement, weekly "hot roles" posts, a manager talking point for team meetings, and a recognition moment.
3. Specific prompts that help employees think of people ("Who's the best person you've worked with at...") instead of a generic "Know anyone?".
4. Ready-to-send messages: launch email, a chat post, and a short note employees can forward to their contacts.
5. A reward structure with options (cash, donation, extra time off) and payout timing.
6. Tracking: referrals per role, referral-to-hire rate, quality of hire, and the diversity of the referral pool.

Note that referrals can reduce diversity if they are the main channel - suggest ways to balance this. Check reward taxes and eligibility rules with HR or finance.
```

## What to fill in

- LIST
- reward, process, results - or "none"
- AMOUNT
- e.g. Slack, email, all-hands

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