# Improve an underperforming affiliate program using its data

A diagnosis of your affiliate program's metrics with prioritized fixes for recruitment, commissions, and fraud leaks.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Standard
- Tags: Finance, Rewrite & Edit, Summarize, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/improve-an-underperforming-affiliate-program-using-its-data

## Prompt

```text
Help me diagnose and improve my affiliate program.

**Business:** [what I sell, average order value, margin]
**Program basics:** [network or platform, commission structure, cookie window, number of affiliates]
**Performance data:** [paste or summarize: clicks, conversions, revenue, commission paid, earnings per click (EPC), conversion rate, reversal or refund rate, active vs. inactive affiliates, revenue by affiliate type]
**Affiliate mix:** [content sites, coupon/deal sites, influencers, loyalty/cashback, comparison sites]
**Goal:** [e.g. "more incremental new customers", "lower cost per sale", "reactivate dormant partners"]

Analyze:
1. **Health check:** active affiliate rate, concentration (share of revenue from the top 10 partners), EPC against any benchmarks I provide (do not invent category benchmarks), and reversal rate.
2. **Incrementality:** where commissions may be paid on sales I would have made anyway (coupon sites intercepting checkout, brand-term bidding, last-click cookie overwriting).
3. **Fraud and quality signals:** unusual conversion spikes, high reversal rates, cookie stuffing patterns.
4. **Commission design:** tiers, new-customer bonuses, category-specific rates, and performance incentives.
5. **Recruitment and activation:** which partner types to add and how to reactivate dormant ones.
6. **Partner enablement:** creative, product feeds, exclusive offers, and communication cadence.

Output: a findings table (Finding | Evidence | Impact | Fix), then a 90-day action plan ranked by expected impact and effort.

Use only the numbers I provide; mark missing data as [NEED DATA] and say what it would tell us.
```

## What to fill in

- what I sell, average order value, margin
- NEED DATA

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