# Give an agency clear feedback on creative against the brief

Specific, actionable creative feedback tied to the brief and goals, so revisions improve instead of going in circles.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Standard
- Tags: Design, Communication, Analyze, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/give-an-agency-clear-feedback-on-creative-against-the-brief

## Prompt

```text
Help me give feedback on creative work from my agency or design team.

**The brief (or key points):** [OBJECTIVE, audience, single message, mandatories, channel and format]
**The work:** [PASTE copy, describe the visuals, or list concepts A/B/C]
**Brand guidelines that apply:** [tone, logo use, colors, claims rules]
**Stakeholder comments I've received:** [PASTE, including conflicting ones]
**Round and deadline:** [e.g. "round 2 of 3, final due Friday"]

Do this:
1. Evaluate each piece against the brief: Does it land the single message within 3 seconds? Is it right for the audience and the channel (thumb-stopping on mobile, legible at small sizes, works without sound)? Is the call to action clear?
2. Separate objective issues (off-brief, brand violations, legal or claims risks, accessibility like contrast and text size) from subjective preferences.
3. Consolidate conflicting stakeholder comments into one direction and note which I need to resolve before sending.
4. Write feedback as problems to solve, not solutions to execute ("The offer gets lost behind the image" rather than "make the logo bigger"), unless a mandatory is broken.

Return:
- A verdict per piece: proceed / revise / drop.
- Prioritized feedback (must fix, should fix, consider), max 8 points per piece.
- The feedback message to send, warm and direct, under 250 words.
```

## What to fill in

- PASTE copy, describe the visuals, or list concepts A/B/C
- tone, logo use, colors, claims rules
- PASTE, including conflicting ones
- e.g. "round 2 of 3, final due Friday"

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.