# Find the selling points in a product photo

Turns a product image into a ranked list of visual selling points, with copy angles and the photos you are still missing.

- Topic: Marketing & Brand
- Framework: Few-Shot
- Level: Standard
- Tags: Design, Analyze, Fill-in Template, Interactive
- Source: https://www.thinkwithprompt.com/prompts/find-the-selling-points-in-a-product-photo

## Prompt

```text
Look at the product photo I've attached and pull out the selling points a buyer would notice.

**Product:** [WHAT IT IS - e.g. "insulated stainless water bottle"]
**Target buyer:** [WHO - e.g. "commuters who want something leak-proof for a bag"]
**Where this will be used:** [product page / marketplace listing / ad / social post]
**Main competitors or alternatives:** [OPTIONAL - what buyers compare it to]
**Facts I can confirm:** [OPTIONAL - materials, sizes, certifications]

Steps:
1. Describe only what is actually visible: shape, materials, finish, color, details, scale cues, included items.
2. Translate each visible feature into a buyer benefit for my target buyer ("wide mouth" -> "fits ice cubes, easy to clean").
3. Rank the selling points by how much they would matter to that buyer.
4. Flag anything that looks like a weakness or could raise doubts (looks cheap, unclear size, missing angle).

Return:
- A table: Visible feature | Buyer benefit | Strength (high/med/low) | How to show it better.
- The top 3 selling points written as short benefit lines for [WHERE THIS WILL BE USED].
- A list of claims I should NOT make from the photo alone (e.g. "waterproof", "BPA-free") marked [CONFIRM] until I verify them.
- 3-5 extra shots I should add (angles, close-ups, scale or in-use photos).

Never state specs, certifications, or performance you can't see; ask me or mark them [CONFIRM].
```

## What to fill in

- WHAT IT IS - e.g. "insulated stainless water bottle"
- product page / marketplace listing / ad / social post
- OPTIONAL - what buyers compare it to
- OPTIONAL - materials, sizes, certifications
- WHERE THIS WILL BE USED
- CONFIRM

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.