# Find the biggest leak in my product funnel

A step-by-step funnel analysis that pinpoints the costliest drop-off and the likeliest fixes to test.

- Topic: Data & Analysis
- Framework: RTF
- Level: Standard
- Tags: Analyze, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/find-the-biggest-leak-in-my-product-funnel

## Prompt

```text
Analyze my product funnel and help me find where to focus.

**Funnel steps and counts:** [STEP: USERS - e.g. Visited pricing: 10,000; Started trial: 1,200; Completed setup: 540; Invited teammate: 160; Paid: 90]
**Time period and segment:** [DATES, WHO IS INCLUDED]
**Breakdowns available:** [by channel, device, plan, company size, etc. - paste if you have them]
**What users must do at each step:** [SHORT DESCRIPTION]
**Known issues or past experiments:** [ANY]

Steps:
1. Calculate step-to-step and cumulative conversion. Show the table.
2. Identify the step with the largest absolute loss and the step with the worst rate versus what is typical for this kind of step. Explain if they differ.
3. Estimate what a realistic improvement at each step would add to the final outcome, so effort goes to the highest-leverage step.
4. List likely causes for the top 2 leaks (friction, unclear value, timing, technical issues, wrong-fit users) and the evidence that would distinguish them: session recordings, survey questions, segment cuts.
5. Suggest 3 experiments per top leak, from quick copy or UX fixes to bigger changes.

Watch for: steps that are not truly sequential, users who skip steps, time-window effects, and low-quality traffic inflating the top. Use only my numbers; do not invent benchmarks, and label any typical-range comments as rough guidance.
```

## What to fill in

- DATES, WHO IS INCLUDED
- SHORT DESCRIPTION
- ANY

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.