# Explain a strategy pivot to employees, customers, and investors

A coordinated communication plan and drafts for each audience when the company changes direction.

- Topic: Email & Workplace Communication
- Framework: RTF
- Level: Standard
- Tags: HR & Hiring, Strategy, Leadership, Plan, Explain & Teach, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/explain-a-strategy-pivot-to-employees-customers-and-investors

## Prompt

```text
Help me communicate a major change in company direction.

**The change:** [e.g. "moving from SMB to enterprise", "shutting down a product line", "new business model"]
**Why we're doing it:** [THE EVIDENCE and reasoning]
**What stays the same:** [mission, products, commitments]
**Who is affected and how:** [teams, roles, customers, partners]
**Timeline:** [key dates]
**Concerns I expect:** [by audience]

Build:
1. A sequencing plan: who hears first (board, leadership, affected employees, all employees, key customers, everyone else), in what order and how close together, to avoid leaks and second-hand news.
2. A core narrative everyone uses: what's changing, why, what it means, and what we're not changing. Under 150 words.
3. Drafts for each audience:
   - All-employee message or all-hands talking points.
   - Manager FAQ so leaders can answer questions consistently.
   - Customer email (separate versions for affected and unaffected customers).
   - Investor or board update.
4. A list of commitments I can make honestly, and ones I must avoid.
5. A plan for the first two weeks after the announcement: listening sessions, metrics to watch, and how to correct misunderstandings.

Write in plain, direct language. Don't frame bad news for some groups as only positive. Mark any detail I haven't confirmed as [CONFIRM]. If roles are eliminated, check timing and wording with HR and employment counsel.
```

## What to fill in

- THE EVIDENCE and reasoning
- mission, products, commitments
- teams, roles, customers, partners
- key dates
- by audience
- CONFIRM

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.