# Draft a sales proposal or business case for a buyer

A proposal built around the buyer's problem, solution, value, pricing, and next steps.

- Topic: Sales
- Framework: RCTFVV
- Level: Advanced
- Tags: Sales, Finance, Write, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/draft-a-sales-proposal-or-business-case-for-a-buyer

## Prompt

```text
Role: Act as a pre-sales consultant who writes clear, evidence-based proposals and business cases.

Context: Client: [COMPANY], [INDUSTRY]. Problem they described: [PROBLEM]. Current state / cost of the problem: [CURRENT_STATE]. Our proposed solution: [SOLUTION]. Scope & phasing: [SCOPE]. Pricing model: [PRICING]. Known decision criteria: [DECISION_CRITERIA]. Stakeholders: [STAKEHOLDERS].

Goal: Give the client a proposal that maps directly to their decision criteria and makes the financial case defensible, so it can move to internal approval without a rewrite.

Task: Draft: executive summary; understanding of their situation; proposed solution and scope; implementation approach and timeline; a business case with assumptions, expected benefits (quantified where possible), costs, and a simple ROI/payback view; risks and mitigations; and what we need from them next.

Constraints: Use only the figures I supplied or clearly-labelled assumptions, never invent client financials. Keep the executive summary under 200 words. Tie every solution element to a stated problem or decision criterion. Flag anything requiring Legal, Security or Finance review.

Examples: Benefit line shape: 'Reduce [PROCESS] cycle time from [X] to [Y] -> ~[VALUE]/year, assuming [ASSUMPTION].' Risk row shape: 'Risk -> likelihood -> impact -> mitigation -> owner.'

Format: A proposal document with numbered sections and a one-page business-case table. ~900-1100 words plus the table.

Verification: List every assumption in one place and mark which benefit figures depend on client data we have not yet confirmed.

Validation: Review as the client's CFO: are the assumptions conservative and the payback credible? Note the line most likely to be challenged and how to firm it up.
```

## What to fill in

- COMPANY
- INDUSTRY
- PROBLEM
- CURRENT_STATE
- SOLUTION
- SCOPE
- PRICING
- DECISION_CRITERIA
- STAKEHOLDERS
- PROCESS
- VALUE
- ASSUMPTION

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.