# Design a loyalty or referral program

Rewards structure, tiers, referral mechanics, and economics that keep customers coming back.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Standard
- Tags: Plan, Brainstorm, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/design-a-loyalty-or-referral-program

## Prompt

```text
Help me design a loyalty or referral program.

**Business:** [WHAT YOU SELL, average order value, purchase frequency]
**Type:** [points / tiers / paid membership / referral / mix]
**Goal:** [repeat purchases / higher spend / referrals / retention]
**Budget per customer or margin available:** [NUMBERS]

Deliver:
1. Program structure — how customers earn and redeem, tiers (if any), referral reward for both sides.
2. Economics — cost per member and break-even assumptions (show the math simply).
3. Name and positioning ideas.
4. Launch plan and the messages to announce it.
5. Metrics to track and how to prevent abuse or fraud.
```

## What to fill in

- WHAT YOU SELL, average order value, purchase frequency
- points / tiers / paid membership / referral / mix
- repeat purchases / higher spend / referrals / retention
- NUMBERS

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.