# Design a logo concept

Logo directions with rationale, plus prompts or briefs to produce them.

- Topic: Images, Video & Design
- Framework: RTF
- Level: Standard
- Tags: Design, Brainstorm, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/design-a-logo-concept

## Prompt

```text
Help me design a logo.

**Brand name:** [NAME]
**What the business does and for whom:** [DESCRIPTION]
**Personality:** [3–5 adjectives]
**Likes and dislikes:** [examples of logos and why]
**Where it will be used:** [app icon, signage, social avatar, print]
**Constraints:** [colors, must work in one color, small sizes]

Deliver:
1. 4 concept directions (wordmark, lettermark, symbol, combination), each with the idea behind it and why it fits.
2. Typography and color recommendations for each.
3. A prompt for an AI image tool, or a brief for a designer, for each concept.
4. A checklist: works in black and white, at 16px, and is distinctive from competitors.

Note: AI-generated logos may have limited trademark protection — have a designer refine the final version and check trademarks before use.
```

## What to fill in

- NAME
- DESCRIPTION
- examples of logos and why
- app icon, signage, social avatar, print
- colors, must work in one color, small sizes

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.