# Define or audit my brand

Clarifies purpose, values, personality, and how the brand shows up — or audits an existing one.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Standard
- Tags: Analyze, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/define-or-audit-my-brand

## Prompt

```text
Help me define (or audit) my brand.

**Business:** [WHAT YOU DO, for whom]
**Mode:** [build a new brand / audit an existing brand]
**What exists today:** [website copy, social links, logo description, taglines — paste or describe]
**Founding story and beliefs:** [WHY YOU STARTED, what you stand for]
**Competitors and how they come across:** [NOTES]

Deliver:
1. **Brand core** — purpose, promise, 3–5 values (each with "what it means / what it doesn't mean").
2. **Personality** — 3–4 traits with do/don't examples of how they sound.
3. **Brand story** — a short origin and mission narrative (150 words).
4. **Differentiation** — how we look and sound different from competitors.
5. **(Audit mode)** — where current materials are inconsistent or off-brand, with specific fixes, ranked by impact.

Keep it practical — every element should help someone write copy or make a design decision.
```

## What to fill in

- WHAT YOU DO, for whom
- build a new brand / audit an existing brand
- WHY YOU STARTED, what you stand for
- NOTES

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.