# Define my newsletter's promise, audience, and format

A clear newsletter promise, a target reader, a repeatable format, cadence, and name options.

- Topic: Content & Social Media
- Framework: Few-Shot
- Level: Standard
- Tags: Email, Analyze, Plan, Fill-in Template, Step-by-step
- Source: https://www.thinkwithprompt.com/prompts/define-my-newsletter-s-promise-audience-and-format

## Prompt

```text
Help me define a newsletter people will actually open. This is step 1 of a 5-step newsletter launch pack; later steps (signup page and welcome email, issue template, growth plan, metrics review) can use what we decide here.

**Topic:** [WHAT it's about]
**Reader:** [a specific person - role, situation, what they want]
**Why me:** [expertise, access, or unique angle]
**Goal:** [e.g. audience for my business, paid newsletter later, thought leadership, community]
**Time per issue I can spend:** [HOURS]
**Newsletters my reader already reads:** [OPTIONAL]

Work through:
1. **The promise:** one line a reader could repeat - what they get, how often, and why it's worth their inbox. Test it against "would they forward this to a colleague?"
2. **Format options (3):** e.g. one deep essay, curated links with commentary, a framework + example, a roundup with a takeaway. Include length and prep time for each; recommend one for my time budget.
3. **Cadence:** what I can sustain for 6 months, not what feels ambitious.
4. **Signature elements:** 2-3 recurring sections that make it recognizable.
5. **Name options (8)** with a short tagline for each; note to check for existing newsletters and trademarks.
6. **What it is not:** 3 things I'll avoid so the newsletter stays focused.

Be blunt if the topic is too broad or overlaps heavily with what my reader already gets.
```

## What to fill in

- WHAT it's about
- a specific person - role, situation, what they want
- expertise, access, or unique angle
- HOURS
- OPTIONAL

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.